A story about

The seventh value is narrated by Paolo Danzì, meme creator and founder of the Facebook and Instagram pages “Sapore di male”, who uses irony on social media to capture ideas and emotions in an image. He sees irony as “the inexact science that generates intelligent laughter”. And wherever it exists, “it melts the ice and makes it evaporate into laughter. Maybe while you’re having your tea.”

“Another thing that's important is to make fun of yourself... and not to take this design thing too seriously, to take society for what it is.”
Achille Castiglioni



Design Achille Castiglioni

An object isn’t a toy. Or maybe it is.