January 30, 2024

Alessi partners with Majid Al Futtaim Lifestyle, expanding in the Middle East. This transformative collaboration marks a milestone in brand distribution.

Offering customers a full range of design tableware, kitchenware, cooking utensils, home accessories and lifestyle products for the wholesale, retail, online, HoReCa and B2B channels.

Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, said:

“The partnership with Alessi marks a significant milestone for Majid Al Futtaim Lifestyle as we venture into brand distribution for the first time. Renowned for its legacy of artistic design and functionality, Alessi perfectly complements the discerning preferences of our customers. Our collaboration symbolises the beginning of a transformative journey dedicated to elevating the brand’s position in the region and ensuring it reaches the right hands of our valued customers.”

“This distribution deal opens the door to a new era of growth and diversification for Majid Al Futtaim Lifestyle, providing another avenue to harness our Group’s robust ecosystem and deep market understanding to nurture and grow global brands in the region. This milestone marks the first of many, as we continue to broaden our offering, support the expansion of brands like Alessi, and ultimately redefine the luxury and lifestyle landscape across the GCC.”