A dragon's egg, a majestic fountain nestled in the heart of an elegant 18th-century palace, and the age-old tales that weave together a philosophy of creation. That's exactly what Alessi brought to the table at MDW24 with their captivating installation, "Myth Makes Belief," crafted by the creative studio PlayLab, Inc. in Los Angeles with graphic design by Studio Temp. Drawing inspiration from the ancient legend surrounding the picturesque San Giulio island on Lake Orta, where Alessi originated over a century ago, this immersive installation beautifully symbolized the boundless creative energy of the company.