Zupanc was born in Ljubljana, Slovenia, where she graduated with honours from the Academy of Fine Arts and Design. In 2008, she began her own design studio, soon becoming known for objects that "defy rationality, sobriety and pragmatism to promote intuitiveness, eclecticism and intimateness," as she says. She collaborates with prestigious design companies while also creating for her own brand. The international press has expressed interest in her work by describing it as "punk elegance" and "techno chic". Several of her projects have been honoured with awards.